OUR STORY
Family business in Jokipii since 1920
Our grandfather Asser Laurila started a sawmill in 1920 in Jokipii village by Jalasjoki river. He was only 21 years old at the time. Most probably with his wife Kerttu’s influence the line of industry changed: in 1930’s wool spinning and 1940’s linen flax yarn spinning started. Linen fabric weaving started in the 1950’s and ready-made products in the next decade. Today our company is a linen weaving mill that employs 25 people. We manufacture textiles for sauna and bath, kitchen and table setting. Our focus is on manufacturing customized business and personnel gifts for companies and communities.
We, Markku and Jussi, represent the third and fourth generation of Laurila family in this company. We cherish family business values - and so do our customers. Sustainable production in Finland, nature’s own textile materials, family entrepreneurship and skilled workers are our company’s core values.
1920
The company was founded
In 1920, when Asser Laurila was only 21 years of age, he founded a sawmill where the factory is standing today. The location of the sawmill was optimal as the logs could be floated along River Jalasjoki, the upper branch of River Kyrönjoki. Asser was a farmhouse boy with an entrepreneurial spirit who had previously worked as a freight driver in Lapland.
1930
Wool spinning began
In addition to working at the sawmill, Asser and Kerttu began spinning domestic wool. The spinning mill got its wool from sheep farms. When the wool had been spun into yarn, it was returned back to the farm along with an invoice with a “spinning fee”
1940
Linen spinning began
Based on their experience from wool spinning, the entrepreneurial couple saw that there was a market for spinning linen yarn as well. The raw material was once again obtained from domestic farms cultivating flax.
1950
Linen weaving began
The consumers’ demands grew. It was no longer enough to have the yarn – the consumers now wanted ready-made towel and table cloth fabrics.
1960
Sewing of linen products
A sewing department was founded in order to sew ready-made products for the market. Products were sold increasingly through retail shops. In the 1960s, the company also purchased weaving machines in order to weave texts into the towels’ stripes.
1970
Manufacturing of linen terry began
The company started to manufacture linen terry and had already advanced in product design and development. The production of linen fabrics was significantly increased during this decade.
2025
Linen textiles as business gifts
Today, we make customised linen business gifts. Our CEO Markku Laurila and Development Director Jussi Laurila represent the third and fourth generation in charge of our company.